Free "How To Start" Notary Signing Agent Book
by Brenda Stone of TexNotary.com
Find Texas Notaries with hundreds of signings experience and reverse mortgage experience here
To: Table of Contents
Do you have ideas on how to market your business?
It is a proven fact that if you have a marketing plan, you are more likely to succeed than to fail.
You, personally, need to determine how you will market your business. One way to market yourself well is to impress upon your target how you are different, better, and of more value to the targeted audience.
The following have put time into learning marketing techniques...
Plan, Plan, Plan...
In the previous chapter, I have given you a tool to begin marketing yourself effectively to title companies and mortgage brokers in your area. If you do what I told you to in that chapter, at the time of this writing, I believe you already know more than 90% of the signing agents who believe you have graduated in your own signing agent class, or who have signed up across the country at the same time you did.
What you also need is a business plan. A business plan and a marketing plan go hand in hand. The very best help I can give you to get real on making up a business plan is to send you to www.sba.gov. This is the website of the Small Business Administration.
If you are serious about your business, you also need to do a search on the internet for Service Core of Retired Executives (SCORE) chapters and the Small Business Development Centers (SBDC) in your area. These are both free consulting resources which will assist you with planning and marketing for the success of your business.
What you will learn from these excellent free resources is that you cannot run a business on fees which are offered by $40-$50-$60 signing services--in MOST instances, that is. Small jobs three doors down from you might work at that price, however, under the very urban, high traffic business model, or the rural areas, I personally believe that would be digging yourself a bigger hole.
I will not say more on that, except to emphasize that you must learn what your business costs you, and bid your jobs accordingly. This is what a business plan will do for you.
Can I say this enough?
It goes without saying that you also need to look at NotaryRotary.com, NotaryDepot.com, 123Notary.com, GoGetNotary.com, GoMobileNotary.com in that order, in my opinion, to list yourself with an excellent profile on each. I am partial to NotaryRotary.com and NotaryDepot.com because that's where I am able to communicate with other notaries.
Each of these have classy profiles on which to leave your calling card. Make it precise, exact, clear and to the point.
Google 'til you drop!
Do searches on Google.com to find out which one will float to the top for your area with a list of notaries. Which notary database works for Texas, may not be the hot one for Maine, if get my drift.
You must get into the above mentioned sites, however, if you want to succeed, in my very sincere opinion. I wholeheartedly suggest you set aside $275 for signing up with EACH of these in order to get yourself found by hiring entities.
Learn a little HTML
A stand alone website is also a must in my opinion.
Plan to Purchase a Car Sign from PawNotary.com
His prices are right and it's a must have for notaries who are mobile. I have one. You can see "mini-mart" for notaries right here.
Marketing Must be Constant and Persistent
At this point, you may be disappointed because I have not given you a magic bullet on how to market your business effectively to hit the big time. You need to develop a marketing style, learn about branding yourself, make a plan, do it regularly and without ceasing. Otherwise, you are wasting your marketing dollars on pretty business cards, postage and flyers.
This book will give you pointers. I have provided the above suggestions, and will also tell you to begin signing up with as many signing services as you can on a daily basis. Put forth an hour, to two hours, EACH and every day to get started working by soliciting signing services with your applications.
Carefully Read the Signing Service Agreements
What you cannot agree with, strike, initial and return to them as they require. Let me rephrase this to say, this is what I did. I felt the need to be honest on the applications. I endorse that to you as well.
The next chapter will be devoted to tips, tricks and giving you a couple of pointers on how to THINK like an entrepreneurial mobile notary in the age of the internet.
It's not exactly a magic bullet on marketing, but it will be a tip sheet that will pull your focus into thinking on being a marketing warrior. To market you must have confidence in your product. Confidence in your product will come from a sure knowledge of your business. You will also need confidence about your business and skills when developing marketing tools.
[I am often contacted to review marketing materials, write content and profiles to be posted. I am so overwhelmed with these requests, I must now charge $15.00 each to do so. Please be kind and think of that if you contact me about this. I will gladly help you, but I feel $15.00 is fair to assist you with these items.]
AND, NEVER PAY A SIGNING SERVICE TO
BE LISTED IN THEIR DATABASE!